For $25, you can get your mixtape sponsored, which will make it so that people can download your track or mixtape without Login in/Signing up first. This is more important than you might initially think. When searching for free music online, a large percentage of users will get discouraged when forced to sign up for an account. Basically, the less clicks between your fans and your music the better!
Why Music Promotion Is Less Expensive Than You Think
When it comes to instruments, sometimes you get what you pay for. A cheap squire guitar will sound tinny and hollow- you want the rich dreamy chords you hear on the records? Stop buying Walmart toy guitars and drop the cash on a Les Paul. However, sometimes top notch production isn’t always necessary. You don’t need to book time at a million-dollar studio if your patent sound is dirty and grungy. Like sure the Neumann U87 Ai is sexy as hell, but it also costs more than 3 grand.
While many musicians realize that you need to spend a decent amount of money on equipment to achieve a professional sound, many forget that the same rules apply to marketing your music. You’d be shooting yourself in the foot to spend a ton of money on production, and then just slap your mixtape up on social media and wait for magic to happen. The good news? Getting significant reach is easier and mostly likely less expensive than you perceive it to be.
Back in the day, the way artists secured funding was by signing deals with record labels. If your demo was hot enough to convince execs that you would be a profitable artist, all your studio time, travel expenses, equipment, merch, and marketing would be paid for on the labels dime. As you might have guessed, record deals have strings attached. A record deal is basically a loan that needs to be paid back regardless of the artist’s success- no such thing as a free lunch right? These loans have screwed over a surprising amount of artists who were living above their means and hit surprise obstacles- usually a lawsuit. 50 Cent, MC Hammer, and Suge Knight are just a few ultra- famous artists who have been forced to file for bankruptcy.
Since things rarely- if ever- go according to plan, it’s best to not go into debt with your music promotion efforts. If you use the internet as your marketing vehicle, you won’t have to. Traditional advertising mediums like t.v, radio, and print will run you hundreds of thousands of dollars, however- unless you’re already fairly famous, those mediums will pretty much be irrelevant. Instead, since 2014 there has been a giant shift towards internet streaming- nobody really “buys” music anymore. Knowing that, it’s wise to do everything in your power to give your fans your music in the format they prefer.
One of the greatest sites out there for maximizing your bang for buck is StayLoMixtapes. They’re a popular mixtape streaming website, and if you’re a Hip Hop artist, offer an incredibly targeted audience. For $25, you can get your mixtape sponsored, which will make it so that people can download your track or mixtape without becoming StayLo users first. This is more important than you might initially think. When searching for free music online, a large percentage of users will get discouraged when forced to sign up for an account. Basically, the less clicks between your fans and your music the better.
With a ton of fans streaming your music, you’ll be able to build up your following, and start monetizing it via merch, advertising, and concert performances. Staylomixtapes is your first essential step to doing that. Check it out!